Yukon Brewing Gin

After developing a successful recipe for gin, Yukon Brewing’s first liquor product to graduate beyond its YB Concepts sub-brand which was used to house all non-whisky spirit products, needed a cohesive label design that would compliment yet differentiate Yukon Brewing’s gin from both its beer banner and Two Brewers whisky branding.

The approach taken for Yukon Brewing's new gin label design involved a collaborative process that prioritized the celebration of Yukon's history and culture.The design process drew inspiration from the gold-rush era, blending historical elements with modern aesthetics to reflect Yukon's heritage in a contemporary context. The final design emphasized minimalism to showcase the purity of the product, with a transparent label and bare cork symbolizing simplicity and authenticity. Integration of a tree pressing and vintage apothecary design elements further reinforced the connection to Yukon's nature and the Klondike era heritage.