The Inverter Co.

Starting from scratch, a client needed a full brand identity and supporting assets for an international investor roadshow scheduled in less than two weeks. This identity would be the first impression of this innovative company, so it had to match the spirit of this start-up at the Seed funding stage and leave a positive lasting impression on investors.

We approached the high-tempo challenge by leveraging our collaborative SPRINT process for start-ups. Through a series of internal working sessions and twice daily client status meetings, we ensured the client was aligned with the creative and design direction at every step in the process.

To fit the disruptive nature of the client’s product offering, the identity required a modern design aesthetic that would effectively convey the unique selling proposition to future investors .