MINDSET LIGHTING

A group of founders was looking to disrupt the high-end commercial lighting industry with their next venture and wanted to generate anticipation within the industry, and excitement among the prospective talent pool, as they started to assemble their team. They needed a web experience that achieved four goals: 1. reflected their newly created ethos; 2. was ready to deploy at a moment’s notice to align with strategic timing of their launch; 3.  would act as a launchpad for transformation in the industry; and, 4. provide an interim solution while the new company established its brand presence.

When we started the engagement the initial plan involved collaborating with the client to build a curated collection of inspiring websites and templates, including from our preferred website building tool Webflow. We quickly discovered that the templated-approach would not deliver the premium look and feel to match the client’s luxury commercial lighting brand. It was time for a PIVOT, and we recommended that a custom build would better suit the client’s needs.

In the end, we provided a bespoke, beautifully simple and impactful web design, built on an easy-to-use CMS platform that empowers the client to manage their online presence effectively.