Aroma Borealis

An iconic, 25-year-old Yukon beauty & herbal products brand with more than 200 SKUs, wanted to expand into new markets outside the territory and needed a refreshed visual identity and scalable packaging to support its expansion.

With a massive total number of SKUs, organized across a variety of product lines and a wide number of container sizes, this project required strategic planning and development to condense and organize the product lines into a simple colour adaptable palette system, designed to indicate product types and key ingredients.

Once the colour palette matrix was established, and through close collaboration with our client, we developed a full brand program with visual identity that included brand assets and usage guidelines, new packaging design for the many accompanying product sizes and formats per SKU, a new e-commerce enabled website, and templates for social media and digital advertising.