Wild Adventure Yukon

As a tourism company in the Yukon that relies on cruise ship clientele, Wild Adventure Yukon was heavily impacted by travel restrictions during the Pandemic. To plan for the upcoming season, the leadership team wanted to invest in digital marketing to generate awareness and excitement for excursion pre-sales among travel industry wholesalers.

More often than not, a client approaches us with a specific request for service and when we dig a little deeper into the challenge the client is facing, we realize that what they wish to achieve requires a different approach than what they initially thought.
‍

Once we understood the full context of our client’s challenge (what we call zoom out to zoom in), specifically ‘how to drive awareness among 3rd-party tour operators’, we designed an approach that involved a full team immersion into their product offering. Following in the steps of W.A.Y’s clientele allowed our team to make observations and connections that tied back to the core needs of consumers who want the full Yukon experience, but only have time for a half-day excursion.

‍

These insights were brought back to Mammoth HQ where we held a naming ideation workshop with the client to conceive a new name. As a result, a new descriptive name was chosen.

‍

To support the new name, a full brand identity package was developed, along with a marketing communications strategy, a new website, and marketing assets to better position itself and resonate with 3rd-party travel agents.